Bildmachen – civic and media education for the prevention of religious extremism in social media

The “Bildmachen” project promotes critical media literacy among adolescents and young adults when it comes to dealing with narratives of religious extremism and encourages alternative approaches and perspectives to questions regarding everyday life and environment. The project combines approaches from political education, preventive work, media education, and youth protection. This interdisciplinary knowledge can then be funnelled into sustainable, preventive, and action-oriented youth work.

The project runs from August 2017 to December 2019.

The project is being implemented in four German states under the direction of and in cooperation with the JFF – Institut für Medienpädagogik in Forschung und Praxis (Institute for Media Research and Media Education) (Munich), the Arbeitsgemeinschaft Kinder- und Jugendschutz (AJS) Landesstelle NRW e. V. (Working Group for Child and Youth Protection) (Cologne), and the Landesinstitut für Lehrerbildung und Schulentwicklung (State Institute for Teacher Training and School Development) (Hamburg). The aim is to then extend the project to other states in Germany.

What is the project’s target audience ?

The project is aimed at young people and adults between the ages of 14 and 21 in schools and places where extracurricular activities are held. Educators who work with adolescents and young adults on the aforementioned topics also represent a target group. By educating and coaching trainers, educational staff, and pupils, the project achieves an impact that extends well beyond the project context.

What is the project’s approach?

“Bildmachen” gives young people and educational staff the opportunity to develop new skills and provides online materials for use in preventive work. The programme includes:

  • Workshops for youngsters and young adults as well as training programmes for educational staff focussing on the topics of Islam, anti-Muslim racism, and Islamism in social media.
  • An online platform where young people can present their own perspectives and views on social, political, and religious issues. This platform will also provide access to training and educational materials.
  • The project aims to ensure the transfer of knowledge between the spheres of the research and practice. This work, under the direction of the JFF, is part of the continuous evaluation of the workshops and training courses. We also provide an accompanying study focussing on the appropriation of religious extremist content by young people.

Training courses

Workshops for youngsters and young adults:

Against the background of the increasing visibility of, in particular, Salafist content on the internet, activity-based workshops aim to sensitise young media users to the ideologies and discourses espoused by religious extremist groups. The workshops also incorporate online content designed by the participants in order to illustrate ways of introducing personal perspectives and experiences into the discussion. Confronting and counteracting the instrumentalisation of hate speech and racism promoted by extremist actors on social media is one of the project’s key themes.

The workshops are conducted by trainers experienced in the areas of Islam, anti-Muslim racism, and Islamism. They are well-versed in methods of media education relating to social media.

Training for educational staff: 

The project is aimed at educators in schools and youth centres. The training courses provide background information on the content and strategies used by religious extremists and make suggestions for the development and monitoring of approaches to preventive work in social media. The goal is to secure long-lasting media education skills and competences that can enable educators to tackle religious extremist content in their activities both in and out of school.

Online platform

Online content created in the workshops and focussing on current issues, social diversity, and opportunities for social participation will be documented on an online platform. These contributions will offer young people alternative approaches and perspectives relating to the topical issues often used in religiously motivated extremist content. The platform also provides important educational and training materials for all concerned educators regardless of whether they participate in the workshops.

Evaluation and research

A study focusing on how young people acquire political and socially relevant information via social media provides the scientific basis for the project work. Of particular interest was the content teenagers and young adults identified as political and, in particular, extremist and the strategies they adopted when dealing with such information. The study illustrates how the link structures – and in some instances memes – leading to extremist content must be revealed and suggests how to implement practical recommendations aimed at dealing with these phenomena.

What happens after the funding ends?

The project aims to connect locally with networks and institutions both in and out of school. The online platform ensures the wider dissemination of the experiences gained as well as the results of the project. The empirically derived impulses resulting from scholarly project monitoring can be taken up by other institutions and experts, thereby stimulating the development of new approaches.

Who finances the project?

The project is funded by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth as a part of the “Live Democracy!” programme. It is co-financed by the respective German federal states.

Any Questions?

The “bildmachen” team would be happy to answer them:
Canan Korucu:
Maral Jekta:
Telephone: +49-30 – 98 34 10 51




Das Projekt wird gefördert durch:







Senat Berlin 3Senat Berlin 2Senat Berlin 1



Bildschirmfoto 2017-10-05 um 10.34.27